Some good news just came from Facebook, after many information about the scandals involving the American giant. Facebook CFO, David Wehner made the big announcement.
Facebook officials have announced that this year they will launch the “clear history” button, which allows users to simply delete all searches made on the social network. This feature will be like other similar functions in browsers. People have been waiting for this feature, mostly to cover activities considered by them as embarrassing, like watching porn.
“Broadly, ‘clear history’ is going to give us some headwinds in terms of being able to target as effectively as before,” Wehner said at the Morgan Stanley Technology, Media & Telecom Conference 2019 in San Francisco.
“Once we roll out this update, you’ll be able to see information about the apps and websites you’ve interacted with, and you’ll be able to clear this information from your account. You’ll even be able to turn off having this information stored with your account.”, Zuckerberg wrote in a post on FB last year announcing the start of the tests for this feature.
Using this feature will not have only good parts. ‘To be clear, when you clear your cookies in your browser, it can make parts of your experience worse. You may have to sign back in to every website, and you may have to reconfigure things. The same will be true here. Your Facebook won’t be as good while it relearns your preferences.
David Wehner said the implementation of this feature will be a hindrance to the company, because it will not be able to offer targeted ads with the precision it’s doing it today. This will also affect profits if enough users choose to delete Facebook’s information about their online activity.
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