I would like to introduce myself by saying I am Priscila, a social scientist with Master Degree and Ph.D. in Communication & Semiotics (the science of studying the ways people understand and mentally organize social phenomena). My career in the Live Camming Industry started in 2010, when I created my own model account in order to research the industry and thus, better understand how interpersonal communication between models and members have been established through the camsites. Besides, throughout this year (2016), I have also been traveling all over the world, going to summits and attending seminars as a panel speaker in which I discussed the following topics:

  • How to Maximize your International Reach” (WebmasterAccess, in Amsterdam, Holand);
  • Global Perspective of Cams” (TheEuropeanSummit, in Prague, Czech Republic);
  • Expert Models Tips” (TheEuropeanSummit, in Prague, Czech Republic);
  • No to Social Bullying when you are an Adult Entertainment Model” (LALEXPO, in Cartagena, Colombia);
  • How to be a Successful WebCam Model” (AWSummit, in Mamaia, Romania).

Along the way, I was also awarded “The Social Media Star of the Year” during the AWAwards; one of the most relevant events of the camming scene. Receiving that award actually inspired me to write this article, as a way of saying “thank you” for this significant moment in my career, for recognizing my hard job here and for being able to share some knowledge about camming, social media and cyberculture with both models and EXECs in the Adult Camming Industry.

Why is a good idea to invest in Social Media?

Without getting too technical, I would like to discuss a few points about sociability to explain why social media is so successful these days. Anthropological studies have shown that throughout the history of mankind, the good of the group, or collective good, pre-dates individuality. Sociability is not a coincidence or a simple trend, but in fact, the definition/purpose of human nature. As such, sociability leads to togetherness of the community, which helps link the individual to the collective.

Cyberculture is our contemporary stage of technological civilization, based on virtual technologies and social media to establish social relationships, which have come to a point where online interactions between two people arouse the same feelings and emotions as face-to-face meetings. If technology defines the society, then social media is the best tool to exercise social influence. It is important to keep in mind that society influences individuals through ideas, which in turn influence society, and it’s possible to exercise all that power online.

How does it work?

First, the online published character needs to be “created” (and fully defined), and in sequence, “validate” this identity (devise strategies to bring fame). My last four years of research show that, in general, social media works through four values. It means that you can apply it to your social media presence to become more successful in adult as well:

  • Visibility: quasi-value, related to the user simply creating an account;
  • Popularity: easily measurable, value directly related to the audience – quantity, not quality of connections established;
  • Reputation: how the audience judges the user content, it means: “me” + “the other side” + “the relationship between both of us”; and
  • Authority: based on the power of influence.

Another relevant point to consider is the fragile relationship between publishers and followers, usually established without any intimacy or closeness, but based on connections that can be easily broken. As such, there are no holidays or vacations in social media, which also requires frequent updates to keep followers stimulated and motivated to check out everything new.

How is it applied to the Live Cam Industry?

Live Cam Sites are online interactivity platforms that generate the connection between models and members or, in other words, between people. The new customer is interested not only in looks, but without a doubt, personalities as well. So, the Live Cam industry needs models that can be both sexy and, at the same time, able to interact in a positive manner by being friendly, attentive and talkative.

In practical terms, it indicates that members wish to have a more personal relationship with these girls, rather than watching a show without any connection with the model. They want to know more about the girl on their screen:

  • What does she look like when she is not performing on cam?
  • What does she like to do in her spare time?
  • When is she going to come back online?

Many of them are very curious and want to know these answers! This is exactly why social media works so well: it’s an amazing tool to both attract new members and keep regular visitors interested in the same model (specifically, the person she is).

In closing, I would like to say that interactivity has become a requirement in modern times. It has come to a point where “to be” is synonymous with “to appear to be”, just as “to appear to be” has become synonymous with POWER. This demonstrates the concept that at the moment, life is more often than not only validated when passed through the lenses of social media. In other words, the more visibility, popularity, reputation and online authority you have, the more your POWER of influence is REAL.